• A brief look at how Wizkid signed the biggest international Record deal in Africa
• Creative Content Control saga with Sony Music
• Wizkid allegedly signs a Billion Naira deal with UBA
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Wizkid has revealed that it took him four years to accept the record deal from RCA Records/Sony Music International.
In 2017 he sealed the record breaking deal which was rumoured to be the biggest deal for an African artist. With leverage from the deal, he made his crossover hit ‘Come closer’ with Drake and released his tape ‘Sounds From The Other Side’.
During an interview with DJ Self of the Power 105.1 studios in the Unites States,Wizkid made the revelation
he was quoted saying that he had to make sure the deal was favourable to him, his company and was inline with the vision for his career as an artiste.
Although inking the deal meant Sony took control over his content distribution, however Wizkid found a smart way to circumvent the clauses and feed his starving fans with new music
Eventually switching roles to become the featured artiste on songs that clearly were originally his. The songs that he claimed ownership were all available on free streaming platforms like soundcloud.
As a result of the exposure and bridges built from having a multi-album worldwide record deal with a subsidiary of Sony Music ,
He was made a worthy recipient of an endorsement from one of Africa’s leading banks UBA, rumoured to be worth a whooping sum of 1 Billion Naira – the highest deal record ever for an African entertainer.