Relevance in Entertainment Industry: A Decade Stronger or a Decline Weaker ?

relevance in Nigerian music Industyr

• A Decade Stronger or A Decline Weaker?

• A Brief Insight On How Controversy Impacts Mainstream

• Who Will Be Crowned Leader of The Pack?

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The entire entertainment industry is known to grow parallel with the speculations and controversies built around it.

hence it is safe to say, some stories which make headline are all scripted in order to spark conversations amongst enthusiasts

thereby generating an organic or even superficial following for the individual or persons involved.

Although some controversies are indeed the true depiction of the matter spoken of,

the extent to which a controversy may mar or build the reputation of an individual is in itself very appealing a topic of discussion.

Particularly in the music space , we have witnessed healthy relationships turn sour between artistes in the same genre, record label or field.

And most of these controversies are almost always a result of “Who’s Got The Most Numbers?”;

In numbers, I’m talking record sales, fan base, endorsement deals, luxurious possessions and the main course, the Net Worth.

Well, while some artistes have survived the traumatic experience, others have gone under the radar or literally 6 feet under.

As it relates to this article, in the span of over a year,

we have witnessed numerous talents invade the terrain with promises of giving us memories that would last a life time.

The role of consistency in Longevity

Indeed this has been the ritual for decades, a set of new artistes or entertainers get the attention of mainstream media, a few months down the line, more than half of them vanish from the spotlight,

a few manage to survive, and even a few lesser thrive and blossom to a great following of supporters and die-hard fans.

While the purpose of this article may be futuristic, it is factual to bare in mind the ultimate question, which new artiste in the past 24 calendar months,

will last another 5 years of relevance and record continuous growth “In Numbers”?

Would it be the Mavin Records/Jonzing World’ Rema or Nigeria’ Universal Records Alpha P?Who can tell the fate of Joeboy against Tems or Oxlade?

When will the spark die out between Lady Donli and YBNL’ hit maker Fireboy?

Blaqbonez is commercially successful at the moment, and so is Zinoleesky, Lil frosh, Dr. Dolor’ Hotkid and Bella Shmurda.

The voices of Chike, Tolani, Buju and Crayon are all enchanting, but which one of these creators will attain legendary status,

or the least remain a topic of relevant music conversation after a decade in the industry ?

as witnessed with 2Baba and members of his former band Plantashun Boiz, Kcee and Presh,

Lil Kesh and Viktoh, Wande Coal and D’Prince or even Reekado Banks and Korede?

At this point, my fingers remain crossed and ears wide open!


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